- Hayya Hayya (Better Together) is the first of a selection of singles to be released from the multi-song FIFA World Cup Qatar 2022™ Official Soundtrack.
- The uplifting track, featuring Trinidad Cardona, Davido and Aisha, draws on R&B and reggae influences and will play a central role in tonight’s final draw for the tournament.
- FIFA continues to build on the FIFA Sound strategy announced in early 2021 and to connect with audiences worldwide through the shared passions of football and music.
- The single is available on multiple platforms and the song’s official video has premiered on FIFA’s YouTube channel.
Ahead of tonight’s tournament final draw, the single Hayya Hayya (Better Together), starring Trinidad Cardona, Davido, and Aisha, is released today as the first track from the FIFA World Cup Qatar 2022TM Official Soundtrack.
FIFA continues to expand on the FIFA Sound strategy unveiled in early 2021 with the release of the single and the FIFA World Cup Qatar 2022TM Official Soundtrack. FIFA hopes to engage with people around the world via their love of both football and music. The goal of the entertainment strategy was to forge new and profound connections between football fans, music lovers, athletes, and artists, as well as their shared love of the game and music.
The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup™ and the FIFA Sound strategy by bringing together inspiration from across the globe.
“By bringing together voices from the Americas, Africa and the Middle East, this song symbolises how music – and football – can unite the world,” said FIFA Chief Commercial Officer Kay Madati. “As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before.” Drawing on R&B and reggae influences, the song epitomises the excitement of a football festival that will light up the world later this year.
The track’s debut public performance will take place tonight in front of a worldwide audience of football fans, who will tune in from around the globe to follow the highly anticipated draw starting at 19:00 local time.
The song is the first in a selection of soundtrack singles that will hit the airwaves over the coming months, as anticipation grows in the lead-up to the start of the FIFA World Cup on 20 November 2022.
It is the first time that the tournament’s soundtrack will feature a multi-song collection, with international artists showcasing diverse musical genres that span the world, setting the tone for a truly global celebration.
FIFA’s newly launched TikTok channel @FIFAWorldCup will show special glimpses of the final draw, with the new single taking centre stage. The track’s official video will also be prem
